Not everyone drives a Tesla, so wouldn't it be great if your 2007 Volkswagen Polo could tell you exactly why its check engine light is on, or what it needed at its next service?
Not everyone drives a Tesla, so wouldn't it be great if your 2007 Volkswagen Polo could tell you exactly why its check engine light is on, or what it needed at its next service?
Outcomes
Outcomes
3.1m
User activations
3.1m
User activations
180k
MAUs
180k
MAUs
>6m
Alerts sent per month
>6m
Alerts sent per month
>8m
Trips per month
>8m
Trips per month
Balancing act
Balancing act
Balancing act
In designing Astronaut, we had to strike a balance between being able to offer the end user a tangible and informative experience about their vehicle, whilst also allowing the business to gain insights on the users driving patterns and behaviour, in order to price insurance products more accurately. We teamed up with Ideo to gain a better understanding of what people worry most about in relation to their cars and driving.
In designing Astronaut, we had to strike a balance between being able to offer the end user a tangible and informative experience about their vehicle, whilst also allowing the business to gain insights on the users driving patterns and behaviour, in order to price insurance products more accurately. We teamed up with Ideo to gain a better understanding of what people worry most about in relation to their cars and driving.
Driven by discovery
Driven by discovery
Driven by discovery
Throughout Astronaut's development, we constantly gathered information from users on how they might travel, what frustrates them about their journey, what they enjoy, what they don’t know about their vehicle and what they need to know. All of these factors were key to creating the best user driven application.
Throughout Astronaut's development, we constantly gathered information from users on how they might travel, what frustrates them about their journey, what they enjoy, what they don’t know about their vehicle and what they need to know. All of these factors were key to creating the best user driven application.
Shout-outs
Shout-outs
Design Managers
Joe McCarroll, Patrick Gendron
Design Managers
Joe McCarroll, Patrick Gendron
Product Managers
Katie Dillon, Chris Ramacciotti
Product Managers
Katie Dillon, Chris Ramacciotti
